Category: E-COMMERCE

Description: When Clinton took over leadership of Ogomek Auto Parts Limited two years ago, he realized that the future of retail required more than a physical store. Determined to modernise the family business, he began introducing digital sales channels to reach a wider customer base. At present, Ogomek Auto Parts Limited actively uses WhatsApp Business as its main e-commerce tool, allowing customers to view products, place orders, and make inquiries directly from their phones. While still early in its digital journey, this step has already helped the business expand beyond walk-in customers and attract a younger, tech-savvy audience. Clinton is gradually moving the company from a traditional spare parts shop to a more modern, customer-friendly brand. Plans are underway to integrate social media shops and online marketplaces into Ogomek’s sales process, laying the foundation for a full-scale e-commerce presence in the near future.