Category: MEDIA & COMMUNICATIONS

Description: Chidera Onyekuru is a marketing and communications strategist shaping narratives at the intersection of business, music, and culture. A First Class graduate of Mass Communication from the University of Lagos, she began her career with a brief stint in journalism before joining Chocolate City Group — one of Africa’s most influential entertainment companies. There, she worked closely with artists and honed her craft in building marketing campaigns that turn music into movements. Beyond the label, she’s also helped independent artists build sustainable careers, giving her a unique perspective across both mainstream and grassroots music landscapes. Her expertise later expanded into corporate communications, where she led branding and marketing initiatives for a Nigerian conglomerate spanning sectors such as Maritime, Aviation, Finance, Logistics, Oil & Gas, and Hospitality, including flagship projects for the Lagos Marriott Hotel. Beyond her corporate and creative work, Chidera serves as the driving force behind a nonprofit she has led for over five years, championing education and opportunity for underprivileged children. Through her leadership, the organization has launched impact-driven initiatives that have improved the lives of thousands of African children and inspired a network of young changemakers across Africa. Now 24, Chidera is carving a niche as a lifestyle and cultural marketing strategist. With a portfolio that spans entertainment, corporate, and nonprofit sectors, she blends creativity, structure, and cultural intuition to craft campaigns that don’t just sell but shape culture. She currently does this through her creative marketing agency, Sparc HQ, alongside her corporate and nonprofit leadership roles.